How digital touchpoints put your brand at risk
The advantages of the digital world are obvious: strong interaction capabilities of digital touchpoints, increased brand traffic and the associated customer loyalty. However, the holistic management of brands with the aim of making the perception of your company in the environment of digital channels as brand-compliant as possible can be a balancing act.
Digital media give brand owners the ability to deliver more and more relevant information to their customers – which at the same time calls cybercriminals to misuse these opportunities. To prevent loss of sales and brand damage, businesses need to protect their digital assets and manage their risk.
Counterfeiting on the web
Cybercriminals take advantage of your customers and users, aiming to generate profit at your company’s cost. The consequences can be significant: legitimate businesses suffer financial losses, damage to their brand reputation, and loss of customer trust. LEMARIT has the tools to combat counterfeiting on the web.
Learn about the right toolsHow to face the threat
Domain infringement
Whether it is cybersquatting, domain grabbing, or unauthorized and abusive use: domains are quite often the starting point for a wide variety of cybercriminal attack vectors. Domain infringement can cause significant harm, and confuse and deceive customers who may mistakenly believe they are interacting with the legitimate trademark owner or accessing authorized content.
Adress domain infringementHow to face the threat
IP infringement
Potential infringements to your brand lurk not only in domain names, but also in content. While some IP infringements are an innocent mistake, impersonation is a serious threat. Criminals imitate or copy your brand’s identity, possibly including its name, logo, design, or other distinctive elements, with the intent to deceive or mislead customers.
Take precautions nowDon’t be threatened
LEMARIT helps you to build your tailor-made brand protection strategy
Why LEMARIT
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