dotBRAND Consulting
Your own top-level domain as an irreplaceable asset for your brand
dotBRAND top-level domain consulting
Will an own dotBRAND pay off? What are the possibilities – and the risks? LEMARIT accompanies the decision-making process with feasibility studies for evaluating advantages and disadvantages, as well as preparations for go/no-go decision. LEMARIT guides brands through the journey towards owning a top-level domain.
Bringing stakeholders together
Unleashing the full potential of a dotBRAND top-level domain means that different departments benefit from unique advantages. From IP protection, Internal Communication, Marketing, Brand Management to IT Security – depending on where you stand and what your demands and goals are.
ICANN experience meets knowledge of brand demands
Based on writing and submitting successful dotBRAND applications, working on enhancements for the next application round at ICANN working groups and the experience working with brands, LEMARIT knows the hurdles of a dotBRAND application for companies.
Even though your own dotBRAND is a long-term investment, timely planning is necessary. LEMARIT guides you on your way to your own dotBRAND, including competitor analyses, budgeting, and project planning and management.
To get your hands on an own dotBRAND, an application to the Internet Organization ICANN is required.
Valuable support beyond the pure application
LEMARIT will help you to choose the best method of using your dotBRAND top-level domain in real life, considering your goals and needs. Should it just be used by the core organisation or expanded to subsidiaries, affiliates, or customers? Do you want to launch it with a big bang or in small steps? How to get internal stakeholders aboard?
Why choosing LEMARIT
Active ICANN stakeholder
As an active member of ICANN meetings and stakeholder groups LEMARIT knows the challenges of the application process and how to master them.
Tailor-made services
One contact – from pure technical operation of your top-level domain to a full service contract: we can assist with every aspect of the application and operation of your dotBRAND top-level domain.
Use cases
Join more than 550 leading global brands and apply for a dotBRAND top-level domain.
See use casesMeet the team
LEMARIT experts have extensive experience in operating, managing and applying for top-level domains.
Meet the teamContact us
You’d like to get to know us personally? You have questions and would like us to explain our services in more detail beforehand?
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