Your brand
The focus is on protecting your identity and values
You and your business are unique. You act globally and move successfully in your markets. They know your brand there – it’s your capital. And in the seemingly anonymous world of the internet, you need to protect your global identity, values and goals.
The advantages of the digital world are obvious: strong interaction capabilities of digital touchpoints, increased brand traffic and the associated customer loyalty. However, the holistic management of brands with the aim of making the perception of your company in the environment of digital channels as brand-conformable as possible can be a balancing act.
Digital media give brand owners the ability to deliver more and more relevant information to their customers – which at the same time calls copy cats to misuse these opportunities. Since 2002, LEMARIT has been providing its clients with expertise and know-how in planning and implementing an optimal domain portfolio and strong protection for digital brand assets.
Digital touchpoints
and their risks
Consequences of
uncontrolled brand use
Detecting, analyzing, fighting
The path to brand control is more individual than ever – as rightholders are exposed to more and more touchpoints in the digital world, the number of potential threats is also increasing.
To prevent loss of sales and damage to your image, we define a tailor-made brand monitoring and brand protection strategy for our customers.
Read moreReputation loss
Brand weakening
Loss of control
Loss of innovation
Loss of profit
Loss of competitiveness
