How to get on the edge of innovation with your own top-level domain
In 2012, ICANN introduced a groundbreaking program, heralding the largest expansion of the domain name system through the introduction of new top-level domains (TLDs) like .com, .net, or .org. Recognizing this transformative opportunity, brands worldwide seized the moment by acquiring their own TLDs, known as dotBRANDs. This strategic move not only safeguarded their brand identity but also positioned them to proactively navigate change, fostering new avenues to connect and build trust with clients and partners.
Join us for an in-depth exploration of dotBRANDs, from timelines and preparations to featuring real-world examples, practical insights, and engaging discussions with industry experts. Whether you’re considering an own TLD for your organization or seeking inspiration from successful implementations, this webinar aims to provide valuable information and foster a community of learning.
Speakers of the webinar
Neli Marcheva, LEMARIT GmbH
Neli Marcheva is Senior Product Manager of LEMARIT’s Registry Services. She joined the team in 2018 and has more than 12 years of experience in IT Business Development. For the last 10 years she has worked in the domain name industry where she served in operational and technical management positions for multiple new gTLDs registries.
Neli possess extensive knowledge of the management and operation of TLDs, has built up a wide-reaching network and is active member in various ICANN working groups.
Neli
Marcheva
Senior Project LeaderRegistry Services
Crews Gore, Fox Corporation
Crews Gore is the Director of Domain Name & Brand Protection at Fox and responsible for domain portfolio management, DNS support, .FOX Registry and domain brand protection.
Since last summer, he has also been the President of the Brand Registry Group (BRG), a global association of companies and organizations working together to champion the use of dotBRAND top-level domains and includes some of the world’s most recognised consumer and B2B brands.
Crews
Gore
Brand Registry GroupFox Corporation
After the webinar you know, …
when you can apply for your own TLD and how to prepare for the application process.
what are the benefits of having an own piece of the Internet.
how Fox did implement their own TLD .FOX and makes use of it today.
what unique and innovative ways organizations have leveraged their TLD for branding and communication.
