Registry & dotBRAND Services
Your brand as a domain ending: The future of digital brand management
Secure your own top-level domain and be as unique as your brand. LEMARIT supports you in the application, operation, and use of your dotBRAND.
Discover why we are industry leaders
Personal Support
with fast response times
100% success rate in legal cases
We go the extra mile
Your personal partner to secure your customers' trust in you. With expertise and North German composure, we sustainably protect and strengthen your digital brand.
More than 300 satisfied customers
from the DACH region
ICANN-accredited Registrar
A strong network for strong brands
What is a dotBRAND Top-Level Domain?
A dotBRAND is a Top-Level Domain (TLD) that uses your brand name as the domain extension. While brand owners face ever-increasing challenges, your own dotBRAND offers incredible flexibility and allows your customers to connect directly with your brand. By owning your own domain extension, your company controls the entire namespace – and thus its own part of the internet infrastructure.
Unlike conventional domain names, a dotBRAND Top-Level Domain requires an application process that is only possible during specific time windows. While 563 of the world’s largest brands applied in the only application phase to date in 2012, the next opportunity to apply is imminent.
The Key to Controlling Your Brand
From brand.com to yourideas.brand
2026 presents a unique opportunity: Secure your own domain extension. A distinctive digital identity that builds trust, is clearly discoverable, and sustainably prepares you for the future, both technically and strategically.
Reliable Registry Services for Your TLD
As a Registry Service Provider, LEMARIT offers a proven, ICANN-compliant backend for operating any type of TLD. With integrated services such as SRS, DNS, DNSSEC, and RDDS, it ensures stable, secure, and highly available operations.
Maximum Brand Sovereignty
The brand becomes the domain extension – exclusive, unique, and distinctive.
Increased Security
Control your own DNS – a real security boost for any IT landscape.
Protection against Misuse
No one can register domains under your extension.
Innovative Presence
Short-term, individual domains for campaigns or product launches.
Create a Unified Domain Ecosystem
Because true digital brand management doesn't end with the website – it begins with the dot before it.
- 100% Control
- Differentiation
- User-friendly by Design
Our Services
A Strong Partner for Strong Brands
Your own dotBRAND is a long-term investment that requires timely planning. LEMARIT supports you with the application, technical operation, and utilization of your dotBRAND.
"No queues, no anonymous hotlines: At LEMARIT, we feel personally looked after in a professional environment at the highest level. LEMARIT is a top service provider where technical expertise, response quality, and reaction time are exceptional."
Gerd Huebner, GEA Food Solutions Germany GmbH
Make Your Digital Presence as Unique as Your Brand
Contact us and benefit from the advantages of your own Top-Level Domain
Need help? We are here for you.
From rapid certificate issuance to full-service offerings, our 30-member team of cybersecurity experts and domain specialists is by your side.
