Secure your own top-level domain and be as unique as your brand. As an ICANN pre-evaluated Registry Service Provider (RSP), LEMARIT supports you in the application, operation, and deployment of your dotBRAND.
A dotBRAND is a top-level domain (TLD) that uses your brand name as its domain extension. As brand owners face ever-greater challenges, having your own dotBRAND offers you incredible flexibility and allows your customers to connect directly with your brand. By owning your own domain extension, your company controls the entire namespace—and thus its own part of the Internet infrastructure.
Unlike conventional domain names, a dotBRAND Top-Level Domain requires an application process that is only possible during specific time windows. While 563 of the world’s largest brands applied in the only application phase to date in 2012, the next opportunity to apply is imminent.
2026 presents a unique opportunity: Secure your own domain extension. A distinctive digital identity that builds trust, is clearly discoverable, and sustainably prepares you for the future, both technically and strategically.
The brand becomes the domain extension – exclusive, unique, and distinctive.
Control your own DNS – a real security boost for any IT landscape.
No one can register domains under your extension.
Short-term, individual domains for campaigns or product launches.
Because true digital brand management doesn’t end with the website – it begins with the dot before it.
Data Center Location
GDPR Contractual Partner
ISO 27001
ICANN pre-evaluated
LEMARIT
Germany
Headquarters in Germany (AVV pursuant to Article 28 of the GDPR)
certified
Yes (for the 2026 application cycle)
Competitors (examples)
primarily outside the EU
not always the case
Case-by-Case Review
Why is this a good idea?
Verifiable Information Security Processes for Compliance and Audits
LEMARIT
Since 2002 as a corporate domain registrar
Core Business
Our own references from the 2012 round
Competitors (examples)
often just a segment alongside retail/mass market
Why is this a good idea?
LEMARIT
Personal Account Manager
German and English
including
Competitors (examples)
Why is this a good idea?
As of July 2026. This comparison is based on publicly available information from selected registry service providers with market access in the DACH region. Information on competitors is based on general market observations and may vary in individual cases.
Your own dotBRAND is a long-term investment that requires timely planning. LEMARIT supports you with the application, technical operation, and utilization of your dotBRAND.
"No queues, no anonymous hotlines: At LEMARIT, we feel personally looked after in a professional environment at the highest level. LEMARIT is a top service provider where technical expertise, response quality, and reaction time are exceptional."
Contact us and benefit from the advantages of your own Top-Level Domain
