Toshiba, the globally renowned Japanese electronics group, is taking a pioneering step: Effective immediately, the company is consistently adopting its own dotBRAND Top-Level Domain (TLD) .toshiba.
Unified Email Addresses: @mail.toshiba replaces @toshiba.co.jp
The first milestone of this transition: All employee email addresses will gradually be switched to @mail.toshiba. The transition begins at Toshiba Corporation in Japan and will be successively extended to all subsidiaries worldwide.
Old email addresses ending in @toshiba.co.jp will remain accessible temporarily and will be forwarded to the new addresses – however, a complete transition is planned in the long term.
More Security, Less Phishing
With this measure, Toshiba pursues a clear goal: minimizing phishing risks and strengthening brand identity. Proprietary TLDs offer significantly better control over digital communication channels – a decisive advantage in the fight against cyberattacks and brand misuse.
In addition to the change in email traffic, Toshiba already uses the domain global.toshiba as its central website. Currently, the use of .toshiba is still limited to specific application areas – however, broader use in other digital offerings is planned.
dotBRAND as a Strategic Advantage
Toshiba’s consistent use of .toshiba underscores the advantages of so-called dotBRANDs:
- Clear, unified brand communication
- Highest security through complete domain control
- Global recognition and digital coherence
Outlook for the Future
By moving to its own TLD, Toshiba not only secures more control over its digital identity but also sends a strong signal for innovation, brand protection, and future viability. The next steps of this digital transformation will be watched with keen interest – within the industry and beyond.